Abstract:The present article argues that it behooves to take a historically and culturally conscious and critical perspective and pay attention to the Chinese local-global context, dynamics, principles and strategies of communication.Accordingly and alternatively, the paper canvasses present-day Chinese discourse as characterized by a still repressive but increasingly flexed environment, comprehensive change, harmony-mindedness and form-and-meaning discrepancy and suggests how China may mobilize these characteristics in the attainment of its strategic goals.