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0��0���D0-��2� 0����D�[SOala�� 0��0���D0-��2� 0���� �DVerdana�� 0��0���D0-��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� T�L��X�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddHZ-��2� 0����4p�pp�@ <�4dddd�� 0� 0-� ���0�___PPT10� p�p��^�___PPT9�@����?� � %��'���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  ��  :<�  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. 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Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  ����������]������������������������������������������������������������������������������������������������������������������������������Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h�rQ��� -�� �8.�(����   ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������՜.��+,��D��՜.��+,��X������� � �� ��   ������Ļ����ʾ MicrosoftͿb' Arial����Verdana Balloons/Global Communication and China��s Global Image �õ�Ƭ 2 �õ�Ƭ 3 �õ�Ƭ 4 �õ�Ƭ 5 �õ�Ƭ 6 �õ�Ƭ 7 �õ�Ƭ 8China��s Global Image  �õ�Ƭ 11 �õ�Ƭ 12 �õ�Ƭ 13 �õ�Ƭ 14 �õ�Ƭ 15)Representation of China by Western media) The Ideal National Image of China �õ�Ƭ 18 �õ�Ƭ 19  ���õ�������ʾ�ĸ����ģ�� �õ�Ƭ����l 8@ _PID_HLINKS�A$ 0D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv+D:\Youku Files\d�_��㩿�UserUserownload\ 0���~-N�V 0�W^�[ OGr_hn.flv Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h�r��� �0 ��6�(����  " ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���� ��2� 0���"�D�[SOala�� 0��0���� ��2� 0���� �DVerdana�� 0��0���� ��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4dddd�& ��2� 0����Dp�pp�@ <�4dddd�� 0�� � ���0�___PPT10� p�p��^�___PPT9�@����?� � %�a0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. 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However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese Characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� ��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��1Is the promotion like publicity films effecttive?�& ��<� � 0 ����`�<�( � �`�~ �` s �*������-��A`}��  � � ��~ �` s �*��G���.��� `��� � � ��H �` � �0�������޽h�� ?� ���33�����33��8�0�___PPT10��.�m�P���6� � 0 ����d�6�( � �d�x �d c �$�U���-��w����  � � ��~ �d s �*��W���.��� `��� � � ��H �d � �0�������޽h�� ?� ���33�����33��8�0�___PPT10��.��@�qi�<� � 0 ����h�<�( � �h�~ �h s �*�d����-��A`}��  � � ��~ �h s �*�0����.��� `��� � � ��H �h � �0�������޽h�� ?� ���33�����33��8�0�___PPT10��.��@k���$� � 0 �����l�$�( � �l�r �l S ��d���-�A`}��  � � ��r �l S �������.�� `��� � � ��H �l � �0�������޽h�� ?� ���f����ff������̙�����8�0�___PPT10��.,���<�r90@;gi�kn�� 0-p ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0���Hp�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�V0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese Characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� ��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?�& ��$� � 0 �����l�$�( � �l�r �l S ���f��-�A`}��  f � ��r �l S ���f��.�� `��� f � ��H �l � �0�������޽h�� ?� ���f����ff������̙�����8�0�___PPT10��.,���<�rupl��� Qp�� ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0���Hp�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�V0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese Characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� ��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?�& �rԩ�� ���� ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0����p�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�<0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU       !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]�������������������������������������������������������������������������������������������������������������������������������������������� Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese Characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� ��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?�r���� ��� ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0����p�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�^0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� �Yt��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?��6� � 0 ����d�6�( � �d�x �d c �$��5z��-��w����  z � ��~ �d s �*��6z��.��� `��� z � ��H �d � �0�������޽h�� ?� ���33�����33��8�0�___PPT10��.��@�qirO�� �MQ ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0����p�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�^0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� �Yt��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?�r�Q�� eQ�� ��6�(����  "  ����Video 1�^D:\Youku Files\download\-N�V�V�[b_a��[ OGr�npf�[teHr �_hn.flv�~��Video 2�TD:\Youku Files\download\ 0���~-N�V 0�W^�[ OGr_hn.flv��/� 0����DAriala�� 0��0���D04��2� 0����D�[SOala�� 0��0���D04��2� 0���� �DVerdana�� 0��0���D04��2� 0���"� �A� .�  @�n��?" d�d@�����  @@``�� |�t��l�21     �,2�$n���"����_��H����:� �0���A���A�@���8����������ʚ;���ʚ;�g��4ddddpZ4��2� 0���$p�pp�@ <�4dddd�� 0� 04� ���0�___PPT10� p�p��^�___PPT9�@����?� � %�<0���ZGlobal Communication and China s Global Image�� Yining Yan�$��� ��Video 1 Video 2 �� � 0��� � 0���� ���From the end of 2009, Chinese government produced a series of publicity films, including Products from China, People in China , Different Perspectives to Understand China. Super China was made in South Korea, with seven episodes, broadcast in 2015, which provides an in-depth analysis of China s development from different perspectives.�RR��� ��?What do you think national image is? How would you define it? �?��� ���National Image The image of a country formed in the international news flow, or the image of a country reflected in the news reports or opinions of foreign media. the overall judgment of a nation in the international community �H�@�� �� ��� Other countries ( including individuals, organizations and governments) overall judgment and impression of a country National image is very complex, which combines domestic and overseas judgment of the nation as a whole or of different aspects of a nation. National image can be regarded as an indication of the national strength. �nOO  �Q� �� ��vNational image can refer to the  self-image of a nation as well as the image in the eyes of  others . The two may be different but are related to each other. Usually people pay more attention to the latter. Self image and global image of a country can not be separated, but there can be a gap between them. �J�ZZeZZ�j� �� ���National image shows plasticity. It is not fixed, but formed during the nation s long-term interaction with other countries in the international system. National image is steady but has the possibility of change. The image lies in the cognition, which means the formation is a process of accumulation instead of replacement. That s why stereotypes are apt to form. However the change of interaction will lead to the change of understanding and thus the change of image.�0�ZZ>Z�� ��,China s Global Image ��� USA Fra Rus Jap Turk Jord Indon Paki Nige Germ Survey by PEW center�JT�  �~  ��  �� � ��China s comprehensive image in foreigners eyes negative positive strategic opponent strategic partner irresponsible responsible power poor performance, malicious reform and progress acquiring USA and the world huge market opportunity about to collapse peaceful development �D0ZYZZV.� �� ���Issues leading to China s negative image Issues Country/area Content China threat USA, Jap, Rus, India, NE Asia China poses threat Phili, Singa Human rights USA, EU Criticism against China Democracy USA, EU Criticism against China Enviro Protec Northern Europe Pollution and world influence Demonized USA, Jap, Indonesian, bias against Chinese people Chinese Mediterranean described as lazy, greedy, cruel �F)@),8�j{;��� �� ��Self-image Face-to-face interviews with 3200 adults in China by PEW center Result�compared with global image, the self-image is more positive. �8 � ��$Q=� �� ��Nearly 80% of Chinese interviewees think other countries have positive impression of China. Chinese people s positive attitude towards China s economic situation ranks top: 86% are satisfied with the national development, 82% are satisfied with China s economy, compared with 48% and 52% 6 years ago. 55% hold that other countries have positive attitude towards China s fast growing economy. �4����� �� ���The survey indicates Chinese people speak highly of China s global image, which shows the national pride. �j��� ���But the existing problems cannot be neglected Some modern cities are very much developed, while some rural areas are still in poverty; Regional gap, income gap; Uneven or unfair distribution of social resources, corruption, food safety problems and pollution; & These problems cause a lot of complaints at home, which would also become focus of foreign reporting. �x.Z�ZhZZZ.�h���(Representation of China by Western media��Demonization�Ideological bias� Deliberate distortion�Cultural misunderstanding� China Can Say No Behind Demonization of China The dialogue�LP/ P �d  ���( The Ideal National Image of China�))(���Political image: democracy, human rights, rule of law, the socialist system with Chinese characteristics; Economic image: resource efficiency, environment-friendly, knowledge  intensive, people-oriented, balancing efficiency and fairness, sustainable development; Social image: stability, freedom, civilization, progress, harmony; Cultural image: combination of tradition and modernity, unification and diversity, humanity and hi-tech, assimilation and innovation; �,�P� ��� ���Diplomatic image: peace, cooperation, win-win, self-reliance, tolerance, responsibility; Military image: army of people, justice, hi-tech, might; Chinese image: kindness, integrity, politeness, wisdom, credibility��P���� ��0Is the promotion like publicity films effective?�r���� ����